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The Shapot Team
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"Keeping a finger on the pulse of the market."

110 WEST 13TH STREET

 

  • Conduct a pro-active, pre-listing general home inspection

  • Consult with a professional stager to prep the house for photos and then for sale

  • Emphasize the home's unique and highly desirable qualities in all aspects of our marketing:

    • charm​

    • character

    • light

    • condition

    • opening between the garden level and parlor floor

    • location (proximity to dining, shopping, entertainment, etc.

    • outdoor spaces

      • gorgeous garden​

      • private roof deck

  • Draft compelling web copy with rich, emotive language​

  • Shoot Architectural Digest worthy photography

  • Create unique, property specific website (www.110west13) - sample: www.226east79.com

  • Produce engaging and memorable video content

    • 200 East 24th Street Apt. 1110 (click HERE and HERE)

    • 175 East 74th Street Apt. 7C (click HERE)

  • Install a sign at the front of the property

  • Create various marketing campaigns

    • social media​

    • print

      • advertising​

      • public relations

    • direct mail​

      • nosy neighbor event​

    • broker community​

      • broker event(s)​

      • broker email blasts

      • co-broke the listing with any licensed real estate agent

  • Advertise on third-party websites (Zillow, Realtor.com, Home.com, etc.)​

  • Advertise through Sports Relocation Network

  • Advertise through KW Luxury Homes Network

  • Leverage the KW network of 180,000 agents worldwide

  • Showings by appointment

  • Open House by appointment

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Marketing Plan
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UPDATED Comparables...

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NEW ON THE MARKET

483 West 22nd Street just came on the market on Friday and is currently listed for $12,000,000.  It is 4 bedrooms / 4 bathrooms and 4,150 square feet.

232 West 15th Street has been on the market multiple times over the past few years.  It came off the market in October 2021 and was re-listed in March 2022 at a reduced price.

CURRENTLY ON THE MARKET

40 Leroy Street is currently on the market for $12,995,000 since February 2022.  It was previously listed in September 2020 for $12,000,000 but did not sell.

40 West 11th Street is currently on the market for $11,495,000, reduced from its original price of $12,000,000 when it first came on the market in December 2021.

327 West 4th Street has been IN CONTRACT since December 2021.  This came on the market at $16,500,000 in Sept 2020 and had 4 price reductions, most recently to $13,500,000 on Oct 21, 2021.

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MICHAEL SHAPOT

Licensed Associate RE Broker

michael.shapot@kw.com

347.752.0251

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KLEVIS METANI

Licensed RE Salesperson

klevis.metani@kw.com

917.728.6175 

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RONALD STABINER

Licensed RE Salesperson

ronald.stabiner@kw.com

516.359.2930

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